Michael Hirst PRODUCT · ENGINEERING · DESIGN
Product

Building things people love.

I'm Michael Hirst, Head of Product at sportsYou in New York. Multiple 0-1 build outs of platforms that now serve millions of customers and drive millions of dollars in revenue. Read my resume.

01 / Selected work

A few products I've helped build.

  1. 2016 — present

    sportsYou

    Joined as founding designer and grew with the company — Lead Designer to Senior PM to Head of Product. Scaled the platform from zero to 3M+ MAU through PLG-driven discovery and relentless PMF work. Today sportsYou is the #1 communication platform for high school athletics: 1M+ teammates, 700K+ teams, 4M+ posts. Own strategy, vision, and roadmap across iOS, Android, and Web. Lead a cross-functional team across engineering, design, marketing, sales, and support.

    Product Design Engineering
  2. 2014 — 2016

    YP

    Lead Interaction Designer at YP (Yellow Pages). Concepted, prototyped, and shipped products in JS, CSS, HTML5, Node, and MongoDB. Product lead for AdWeek 2015's largest interactive activation. Built internal tools with data science for geofenced ad products.

    Design Engineering
  3. 2008 — 2013

    Olo

    Principal Product Designer at Olo. Owned product design and front-end for 30+ QSR brand properties. Built ordering websites and internal reporting and admin tooling for ops, sales, and marketing. Helped move the company's capital burn rate to zero. Olo went public on the NYSE in 2021 and was acquired by Thoma Bravo for $2B in 2025.

    Design Engineering