Michael Hirst, Head of Product.

Head of Product · sportsYou

New York. Lead product strategy, roadmap, and execution for the market-leading youth-sports communication platform. Manage a 12-person cross-functional team across product, engineering, and design.

• Scaled the consumer platform from 500K to 3.1M MAU (6.2x) across all 50 states; Texas alone exceeds 1.1M MAU.
• Owned monetization across sponsorship advertising, premium consumer subscriptions, and enterprise B2B sales at $2K–$5K ACV per school district.
• Scaled support operations on Intercom for millions of users; automation, self-serve, and AI-assisted triage cut ticket volume while CSAT held.
• Drove enterprise readiness: WCAG 2.1 AA accessibility, SSO, rostering, and school-district procurement.
• Architected data and matching infrastructure connecting 700K teams to schools via team names, IP geolocation, and event data.
• Owned roadmap, OKRs, sprint planning, feature gating, A/B and multivariate testing, analytics, and GTM with engineering, design, growth, and partnerships.

Senior Product Manager · sportsYou

Woodbury, NY. Promoted from Lead Product Designer. Led discovery, tech selection, and feature delivery across iOS, Android, and web.

• Took the product from early-stage to growth; established product-discovery practices, user research, and data-driven decision-making.
• Defined messaging, scheduling, and media-sharing tools that coaches chose over school-mandated alternatives, driving organic adoption.
• Owned customer service directly and turned support insights into product priorities.
• Selected the stack across analytics, mobile payments, and third-party services.

Lead Interaction Designer · YP (Yellow Pages)

New York. Concept development, prototyping, and front-end engineering for consumer and internal products at a major local-advertising platform.

• Built geofencing advertising tools with data science using JavaScript, HTML5, CSS, Node.js, and MongoDB.
• Led front-end development and prototyping for new concepts; optimized live products for engagement and conversion.

Principal Product Designer · Olo

New York. Foundational team member at the B2B SaaS digital-ordering platform that IPO'd on the NYSE in 2021.

• Led product design and front-end engineering for customer-facing ordering apps and sites across web, mobile web, and native, serving major QSR brands.
• Managed the web front-end department across hundreds of projects; built the foundation the company scaled on.
• Shaped product direction during the zero-to-one phase of a platform now processing millions of restaurant orders daily.

Product strategy, roadmapping, OKRs, user research, customer discovery, A/B and multivariate testing, experimentation, go-to-market, monetization, pricing, accessibility (WCAG 2.1 AA), Agile, Scrum, Kanban.

Cross-functional team management, hiring and coaching, stakeholder alignment, enterprise sales strategy, support operations at scale, design systems, technical leadership.

JavaScript, TypeScript, HTML5, CSS, Node.js, MongoDB, SQL, REST APIs, Amplitude, Intercom, RevenueCat, Figma, Jira, Linear, GitHub, prototyping, AI and LLM tooling.

School of the Museum of Fine Arts

Web & Digital Multimedia Design.

Certified Scrum Product Owner (Scrum Alliance). AI-First Product Leadership. Building a Product Strategy.