Local, by design.
Lead Interaction Designer at YP (Yellow Pages). Prototyped and shipped products, led the largest interactive activation at AdWeek 2015, and built internal tooling for geofenced ad products.
What shipped.
- Role
- Lead Interaction Designer
- Years
- 2014 — 2016
- Stack
- JS · HTML5 · CSS · Node · MongoDB
- Team
- Product · Design · Data Science
At YP I was Lead Interaction Designer on a team that moved fast and shipped real products. The stack was JS, CSS, HTML5, Node, and MongoDB — I was as comfortable in the code as I was in the design tool, and that mattered on a team that didn't have time for handoff ceremonies.
The biggest moment was AdWeek 2015. I was product lead for what became the conference's largest interactive activation — a geofenced, real-time experience that put YP's ad technology front and center for an audience of media and marketing decision-makers. High stakes, tight timeline, and it worked.
Alongside that I built internal tooling with the data science team for geofenced ad products — dashboards and workflows that let ops and sales teams understand and act on location data without needing to query a database.
Scope of work.
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AdWeek 2015 activation
Product lead for the largest interactive activation at AdWeek 2015. A geofenced, real-time experience showcasing YP's ad technology to media and marketing decision-makers.
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Geofenced ad tooling
Built internal tools with the data science team for geofenced ad products. Dashboards and workflows that made location data actionable for ops and sales without engineering overhead.
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Product prototyping
Concepted and prototyped products end-to-end in JS, CSS, HTML5, Node, and MongoDB. Closed the gap between design and engineering by building working prototypes that could ship.